Privacy Policy
THE FORMEHAUS & ATHLETIC CLUB operates this website, including all related information, content, features, tools, and services, in order to provide you with information about our studio, classes, memberships, offerings, and related services (the “Services”). THE FORMEHAUS & ATHLETIC CLUB is powered by Shopify, which enables us to host and operate the website and related Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or interact with the Services, communicate with us, inquire about memberships or classes, sign up for marketing, or otherwise engage with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you.
Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:
Contact details, including your name, email address, phone number, mailing address, and any information you provide when contacting us or inquiring about classes, memberships, events, or studio services.
Communications with us, including information you include in emails, forms, text messages, waiver forms, customer support inquiries, and other communications with us.
Marketing information, including your preferences for receiving email and SMS marketing communications and your interactions with those communications.
Device information, including information about your device, browser, network connection, IP address, and other identifiers associated with your visit to the Services.
Usage information, including information regarding your interaction with the Services, including how and when you interact with or navigate the website.
Transaction or service information, if applicable, including information related to membership inquiries, bookings, purchases, class registrations, cancellations, waitlists, or related studio services.
Personal Information Sources
We may collect personal information from the following sources:
Directly from you, including when you fill out a form, contact us, sign up for emails or text messages, inquire about memberships or classes, make a booking, complete a waiver, or otherwise provide us with your information.
Automatically through the Services, including from your device when you visit our website and through the use of cookies and similar technologies.
From our service providers, including when they help us host the website, manage communications, process bookings or related services, or provide analytics and marketing support.
From our partners or other third parties, where permitted by law.
How We Use Your Personal Information
Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:
Provide, Tailor, and Improve the Services
We use your personal information to provide you with the Services, including to respond to inquiries, manage bookings, process class or membership-related requests, communicate with you about studio offerings, remember your preferences, provide customer support, and improve the Services and overall studio experience.
Marketing and Advertising
We may use your personal information for marketing and promotional purposes, such as sending marketing and promotional communications by email and text message, including information about classes, memberships, studio updates, events, offers, and related services.
If you provide your phone number, we may use it for text marketing and communication with students, including promotional messages, class-related updates, scheduling information, and customer service communications. You may opt out of marketing text messages at any time by following the unsubscribe instructions in the message or by contacting us directly.
Security and Fraud Prevention
We use your personal information to help maintain the security of the Services, detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, and protect our business, our customers, and the public.
Communicating with You
We use your personal information to provide customer support, respond to you, and maintain our relationship with you.
Legal Reasons
We may use your personal information to comply with applicable law, respond to valid legal process, enforce our terms or policies, investigate disputes, or protect our rights and the rights of others.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate business purposes subject to this Privacy Policy. Such circumstances may include:
With Shopify, vendors, and other service providers who perform services on our behalf, such as website hosting, data analytics, email and SMS communications, customer support, booking-related tools, cloud storage, and other operational support.
With business and marketing partners to help us provide marketing services and, where applicable, advertise our services to you.
When you direct us to disclose information or otherwise consent to a disclosure.
With our affiliates or otherwise within our corporate group, if applicable.
In connection with a business transaction such as a merger, acquisition, financing, or bankruptcy.
To comply with legal obligations, enforce our policies, or protect and defend the Services, our rights, and the rights of our customers or others.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. Information you submit through the Services may be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services.
In addition, to help protect, grow, and improve our business, we may use certain Shopify features or integrations that incorporate data and information obtained from your interactions with our website, along with Shopify’s services. In these circumstances, Shopify may be responsible for certain processing of your personal information, including responding to requests to exercise certain privacy rights related to information processed by Shopify.
To learn more about how Shopify uses your personal information, please review Shopify’s consumer privacy materials and privacy choices tools.
Cookies and Similar Technologies
We and our service providers may use cookies and similar technologies to operate the website, understand how visitors use the Services, remember preferences, improve functionality, measure performance, and support marketing and advertising activities.
Depending on where you live, you may have the right to manage cookie preferences or opt out of certain types of tracking or targeted advertising. Your browser settings may also allow you to control cookies in some circumstances.
Third-Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on them.
Children’s Data
The Services are not intended for children, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us using the details below to request deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined by applicable law) the personal information of individuals under 16 years of age.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee absolute security. In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information.
How long we retain your personal information depends on factors such as whether we need the information to provide Services, maintain records, comply with legal obligations, resolve disputes, or enforce our agreements and policies.
Your Rights and Choices
Depending on where you live, you may have some or all of the following rights in relation to your personal information. These rights are not absolute and may apply only in certain circumstances:
Right to Access / Know: You may have the right to request access to personal information we hold about you.
Right to Delete: You may have the right to request that we delete personal information we maintain about you.
Right to Correct: You may have the right to request that we correct inaccurate personal information we maintain about you.
Right of Portability: You may have the right to receive a copy of certain personal information we hold about you and, in some cases, request that it be transferred to a third party.
Right to Opt Out of Certain Advertising or Sharing Activities: Depending on where you reside, you may have the right to opt out of certain processing activities considered targeted advertising, sharing, or sale under applicable privacy law.
Managing Communication Preferences
We may send you promotional emails and text messages, and you may opt out of receiving marketing communications at any time by following the unsubscribe instructions included in those communications or by contacting us directly. Even if you opt out of marketing messages, we may still send you non-promotional communications, such as messages related to bookings, studio updates, account matters, or services you requested.
You may exercise any applicable privacy rights by contacting us using the contact details provided below. We may need to verify your identity before processing your request, as permitted or required by law. We will not discriminate against you for exercising any applicable rights.
If permitted by law, you may designate an authorized agent to make a request on your behalf. We may require proof of that authorization and may also require you to verify your identity directly with us.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact details below. Depending on where you live, you may also have the right to appeal our decision or lodge a complaint with an applicable regulatory authority.
International Transfers
Please note that we may transfer, store, and process your personal information outside the country in which you live.
If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, where required by applicable law, such as Standard Contractual Clauses or equivalent approved mechanisms, unless the transfer is to a country that has been determined to provide an adequate level of protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide notice where required by applicable law.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any rights available to you, please contact us at:
THE FORMEHAUS & ATHLETIC CLUB
Hello@formehaus.co
946 W Diversey Pkwy
Chicago, IL 60614
United States
Mailing Address: Same as business address